Spokesman's research services provide various ways of mapping out the current situation of communications and development needs as well as monitoring the success of objectives in the long term. This can be done from the viewpoint of communications as a whole or for one area/mode of communications only.
For who?
Research and results monitoring serve both senior management as well as communications decision-makers. Without analysis of the current situation or monitoring of results, communications cannot be developed in the desired direction.
How?
We always select our research methods based on the respondent target group and the special considerations that the subject being investigated requires. Our methods cover surveys in print form and online as well as various interview methods.
Who?
We are responsible for planning the study, analysing the results and formulating development suggestions based on the results. Depending on the research method and the scope of the study, we may find a partner to carry out the practical aspects of the study.